Far East DDB To Handle Trane Thailand Advertising
4 Mar, 2005
Far East DDB today announced that it has been selected by Trane Thailand, one of the world leader’s in manufacturing and distributing of indoor comfort systems, as its advertising and marketing communications agency.
Far East DDB will handle Trane’s brand and product advertising, above and below the line. The new campaign will be launched in March and for outmost efficiency distributed across a wide range of communication channels.
Mahitorn Vipattipumiprathet, Trane’s Marketing Director, said: “We trust that Far East DDB has the strategic as well as the creative expertise needed in order to take our brand communication efforts to the next level.”
Rudiger Reinecke, Managing Director of Far East DDB, stated, “We are honored to welcome Trane back to us again. Trane has a very skillful marketing team and we are looking forward to work with them.”
Trane (www.trane.com) is a worldwide leader in manufacturing and distributing indoor comfort systems. Designed to bring the best comfort to their customers, our systems are of world-class standards made by our top-notch people.
Background Information About Far East DDB
Far East DDB PCL (www.fareastddb.com) is a leading brand building marketing
communications agency in Bangkok, Thailand. The agency was founded in 1964 and is this year celebrating its 40th anniversary.
The agency has established itself as one of the foremost communication agencies in Thailand with an extensive portfolio
of 96 brands, both local and international. Far East DDB has a staff of over 200 skilled employees and is listed on
the Stock Exchange of Thailand and is a part of the Saha Group, a large, diversified Thai conglomerate.
About DDB Worldwide
DDB Worldwide (www.ddb.com), voted Global Agency of the Year by Advertising
Age and Adweek, is one of the world’s leading advertising agency network with 206 offices in 96 countries. DDB has won
more Grand Prix Awards in the 50-year history of the International Advertising Festival in Cannes than any other agency,
and over the last 16 years, has won more awards in Cannes than any other agency network. In 2004, for the fourth year in
a row, DDB was also named Network Agency of the Year at the Clio Awards.
About Far East DDB
