Far East DDB

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November, 2002	: Why do consumers prefer this brand rather than that brand? Explore consumer purchasing behavior, as well as identifying the brands consumers most admire, and why.



December, 2002	: Consumer purchasing and consumption behavior with regards to Cosmetics and Consumer Products. The results are quite interesting.


January, 2003	: Take a look at consumer purchasing and usage behavior regarding “Electrical Appliances” and “Miscellaneous Items”.



Febuary, 2003	: Today’s life bind with media anywhere, anytime. Find out about consumers' attitudes and behaviors on these 3 main topics: 1) Most Admired TVC of 2002 2) Media Consumption 3) Lifestyle



March, 2003	: We continue our profile of “Media Consuming Behavior”. The information can help you find the most ideal media channels to effectively reach your target market.



April, 2003	: Focus on the Lifestyle of Thais ages 13-40. The research for this issue was conducted in November - December 2002.



May, 2003	: Far East DDB introduces the summer issue with summer vacation behaviors and activities of Pre-teens and Teenagers.



June, 2003	: In our June, 2003 issue we will present you with information regarding 3 interesting topics for Thai students:



July, 2003	: In this July issue, we will present “Brand in Mind” of Thai students


October, 2003	: The October 2003 issue reveals insights into the attitudes and opinions of Thai men bared on a Quantitative Research survey with Personal Interviews. A total of 1,400 Thai men in an age range of 18-45 were interviewed across 7 regions (200 samples each), including Bangkok, North, Middle, West, East, Northeast, and South, split equally in terms of occupation into students, employees, white collar workers, blue collar workers, night shift workers, and agricultural workers.


November, 2003	: In this November issue we will explore the Media Consumption Behavior of 1,400 men, 18-45 years of age, across 7 different regions of Thailand.


December, 2003	: For our final issue of the year, we will present you the other side of the coin. In the last issue we looked at men�s opinions and attitudes, in this issue we will look at what women think.


For more information, please contact The Research Department


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