: By Far East DDB the June issue will further the findings from last topic on the Radio Consumption behavior with the popularity of the Tie-in games and activities of a Brand in the radio program. How will the radio spot or other forms of advertising could reach and create an effective brand awareness?
: By Far East DDB welcome the summer heat with the Radio Consuming Behavior, which found to be area with high competition and also the fastest medium changed during this time. The result will be presented to point out the targets’ radio listening behavior for the purpose to effectively fits the media to reach them.
: Happy New Year 2005! Start the year by catching up the latest In-Trend Promotion Activity, the SMS Promotion Activity! This issue of Insight conducted a Quantitative Research Survey on male and female aging between 8 – 35 yrs. A total of 450 respondents were randomly selected in the area of Bangkok during November, 2004.
: By Far East DDB, the December issue reveals the result of a survey on guidance for making favorable Television Commercial. A quantitative research on 400 respondents age from 15-40 yrs were done
on both gender equally in the area of Bangkok. The findings during October 5-11, 2004 points out that the directions for Television Commercials that will have good impact on target audience need to be
: By Far East DDB this October issue uncover you the personal expense pattern of 400 respondents age ranging from 15-35 years old in 4 region parts of Thailand; Northern at Pitsanulok, Central at Samutsakorn, North Eastern at Nokornratchasima and Surin, and Southern at SuratThani.
: By Far East DDB This September issue will update you with
consumer’s TV watching behavior after the re-scheduled programs of each channel,
aiming on distinguishing themselves from other competitor to get the highest rating.
Insight
: By Far East DDB this July issue will disclose you with the radio
consuming behavior of all target groups throughout Thailand as to effectively select the
best channel that could directly reach the target group.
Insight
:
In the March issue, we would like to update “Media consumption behavior”.
There have been some major television channel
reorganizations recently, resulting in new patterns of consumption. The year 2003 has
brought good news for channel 7 and 9, and drama series, while it has been largely
disappointing for channel 3 and news programs.
In this month of romance,Insight gives you all the news and information concerning
what’s hot and what’s not in the world of love and relationships this Valentine’s Day.
:Begins 2004 with a review of the most popular and effective TVC’s of 2003.
Insight initiated a quantitative research study of 1,100 respondents, ages ranging from 13-40 years (13-19 yrs. 385 respondents, 20-29 yrs. 385 respondents, 30-40 yrs.
About Far East DDB
