|
“Passat
TDI. The rules have changed.”
Challenge
How do you change the negative perceptions
that Thai people have toward diesel engines?
Better Ideas
Emphasize the 5 major benefits of the revolutionary
diesel technology in the new Passat 1.9
TDI by addressing common perceptions about
diesel cars and how the new Passat 1.9 TDI
is a radical change.
Better Results
After launching, average monthly Passat
sales increased by more than 100%.
| "Before
the launch of the Passat TDI consumers
had negative perceptions towards 'Diesel'
engines. Far East DDB helped us build
a positive perception of the new technology
'Diesel' engine. Thanks in part to the
effort of Far East DDB, we received
a successful warm welcome in the market
for our Volkswagen Passat TDI Diesel." |
| |
-
Ronachai Chinwattanaporn
Executive Director |
|
About Far East DDB
