Far East DDB

Creative Thrust
Traditionally, an ad agency’s creative approach centered on the ad itself. Only after the ad was created were “extensions” into sales promotions, direct marketing and other channels considered.

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Media
In simpler times, it may have been appropriate to concentrate the majority of a brand’s spending in one advertising medium.

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Process
Ad development generally included a meeting after every single play. In a fast- forward World, we prefer a process.

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Structure
Traditional agencies feature rigid, multi-layered client service structures which are imposed on clients regardless of client need. These structures are based on obsolete concepts of power and turf.

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Compensation
In the Old Way, agencies were paid based on the media buying. The new way DDB prefers, bases our compensation on marketplace results.
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